Tise a special, the amount of impressions might be more useful for you.What will CPM, CPC, etc. mean?There are plenty of completely different terms used to measure the effectiveness of banner ads and the ways in which in which you pay for them. Here are just a few of the fundamental terms to knowImpression Each time a banner ad or advertisement is shown on a website, it is known as an impression.CPC Price Per Click The price an advertiser pays the website host company each time a customer clicks on the banner ad.CPM Cost Per Million The value of the advertisement for 1000 impressions.CTR Click Through Rate The share of times customers click on the advertisement the amount of clicks divided by the amount of impressions. As an example, if five people click on the advertisement, and it had a hundred impressions, the CTR would be five percent.PPC Pay Per Click When an advertiser pays the website host company each time a client clicks on their banner ad.After a period in retirement, the Belgian was making her first appearance at the Championships since 2006 but despite admitting afterwards to nerves, Clijsters eased to a 6 0 6 3 win over her unseeded Italian opponent.I dont want to say its a sequel I dont want to diminish anything with Dilemma or have an expectation you cant live up to when you do that, Nelly told MTV News When you do that type of thing, theres people who are already, I dont wanna hear it Its supposed to be Dilemma You already being negative before pushing the button!.